Honest John is working as a GAP Insurance introducer for ALA IB Limited trading as ALA Insurance Brokers, who is Authorised and Regulated by The Financial Conduct Authority. FCA Firm Reference No 571109. Consumer Credit Licence 0649578. Registered in England, number 06833207. Registered office: ALA IB Limited, Unit 3, Park Farm Courtyard, Easthorpe, Malton, YO17 6QX

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Our client's reviews

A small selection of our customer testimonials are listed below.


“Referred by Honest John............Information was clear”
David L, Huddersfield


“Recommendation from a family member..........Top notch experience..............Information all clearly displayed on the website”
Alistair L, Northampton


“The dealer we bought the car from tried to sell us a policy from Santander ,which only covered 3 years for£399. I thought this was exorbitant and told them so.............You were the only company I was aware of to offer gap insurance for 5 years. As we intend to keep the car for at least 7 years the longer term was attractive............Had GAP on previous car but never claimed. I just think its worth it for peace of mind particularly as we are buying the car on finance”
Stuart B, Chesterfield


“Recommendation from Honest John...........Very good all round”
Jennifer G, Melton Mowbray


“Good value for money............The lady was very helpful and informative.............Very easy to apply”
Tracey R, Alfreton


“All good, easy to use, pleased with ease of navigation...........The best price was quoted.............I was delighted with the service I received when I purchased my GAP policy from Honest John in 2014. This year I changed my car on my HP agreement. Transferring the GAP policy was very easy. Katie on the phone was really helpful. I phoned once to discuss my plan and the second time was to confirm with her. Great customer service on both occasions. I was sorted within five minutes and got my confirmation email in the next five. How awesome it that!.............Excellent application, smooth and easy to complete”
Julia C, Whitchurch


“Price and reputation...............Peace of mind.............Very easy to follow the online purchase steps”
Martyn S, Derby


“I chose ALA on cost, and the helpful approach of staff - and the website..................Reassuringly easy to use!..............Excellent and endorsed by Honest John too”
Stephanie C, Thame


“Endorsed by Honest John with very clear information provided on each option”
Richard L, Purley


“Good price, reasonable terms and conditions, award winning policy and been around for a long time...............Website looks good and easy to find things............ALA were recommended by Honest John”
Phillip A, Cheltenham


“I saw the Honest John recomemndation and decided to contact ALA for a quote.........Easy and very informative, exactly what I was looking for, perfect...............Straight forward application...............Additional policies advertised were all something I considered and would be nice to have but I am living within a budget - might purchase in the future.”
Alexander K, Frizington


“Your website was excellent and looked most credible. I liked the fact I could read the policy documents before I purchased...............Honest John award winner for service”
Ivan W, Market Harborough


“Used ALA insurance previously and appreciate being able to transfer unused premium on unexpired policy to a new policy, paying the balance only.................Recommended on Honest John...........Easy and straightforward to transfer cover. Process took seconds!.............Clear boxes and visuals highlight information online”
Janet P, Hindhead


“When I made contact by email re: changing vehicle, quick answer with information requested (from Katie)................Also same when I rang to pay the additional amount due - person I spoke to (Jason) pleasant and easy to understand..................Very efficient service - many other companies could learn from the general attitude of staff................Competitive price...............Recommended provider on Honest John”
Susan W, Preston


“Level of cover, price and ease of use met my needs................Good application steps and easy to do...........Referred via the Honest John website”
Victoria G, Swindon


“Good reviews!..............Easy application form..............Referred by comments on the Audi Sport car forum”
Shaun T, Doncaster


“Recommended by family...........Everything about the policy is fine, thank you...........Featured on Honest John”
Patricia D, London


“Links on the Honest John site took me straight to the GAP Insurance providers.................Once I was able to distinguish between the types of GAP policies obtaining a quote was very simple. Even applying the discount code was straightforward...............This was my first visit to the website but it appears well laid out, easy to navigate and full of interesting and pertinent information..............ALA were a third of the price the dealer I bought my car from wanted to charge”
Adrian B, Salisbury


“Price and reviews all positive.............Insurance offered on the Honest John website”
Chris H, Carrickfergus


“Purchased via the Honest John website - details easy to follow”
Neil S, Fareham


“Excellent ratings from the likes of Honest John, and very competitive price............Previous car was 13 months old and after the 12 month GAP policy ended, I was in a non fault accident where my car was written off. The insurance company initially offered a figure which would have left me £10K out of pocket!..............The vehicle dealership offered GAP on the new vehicle but the price was quadruple what ALA was offering.”
Christopher N, Cowbridge


“Very straightforward application and the cheapest quote I could get online...............Honest John recommend your GAP insurance”
Chris W, Bury St Edmunds


“Best cover and good price...............Referrals from Auto Trader and Honest John are great..............The additional options like Alloy Wheels seem useful but having just bought a new car they are an additional expense too far at present”
Wendy P, Wolverhampton


“Honest John's preferred supplier of GAP cover...........It was very quick and easy to apply and pay............Excellent website.............GAP cover was a recommendation from a friend and on Honest John's website”
Simon P, Kingston-upon-Thames


“Cheaper than dealership and solid reputation...............Very easy to follow to stages to apply..............I was referred to your pages via Honest John”
Derek R, Bedford


“I have great respect for Honest John information and recommendations.............Very easy website to use and understand...............Perfect service so far”
Anthony H, Pontyclun


“Price and cover met my requirements..............Good website, easy to find information...............I spotted that Honest John recommend your company for GAP insurance..............Disappointed I could not buy the alloy cover as well as the GAP due to the wheel size”
Timothy H, Eastleigh


“Recommendation from Honest John website.............Many years ago I owned a Volvo which was written off by a non insured driver. At the the time it was very inconvenient and the insurance company paid out very little compared to what the car was worth”
Ian J, Maldon


“REFERRED VIA HONEST JOHN SITE............AS WELL AS BEING GOOD VALUE COMPARED WITH OTHERS, YOUR SERVICE AND FOLLOW UP WAS EXCELLENT WITH NO SALES PRESSURE TO BUY............ADVISED BY MAIN DEALER TO TAKE OUT GAP INSURANCE ALTHOUGH THE DEALERS OWN GAP INSURANCE COST WAS MORE EXPENSIVE AND FOR A MAXIMUM PERIOD OF 3 YEARS ONLY.
DECIDED TO GO WITH YOURSELVES AS BETTER VALUE TAKING OUT GAP INSURANCE FOR 5 YEARS.”

Michael D, Stourbridge


“Cheapest quote............Very good process...............Honest John website recommendation”
Christopher S, Cambridge


“Good reviews, Honest John's preferred supplier and very happy with the service I received..............Heard many horror stories of finance remaining when total loss on car and don't want that to happen to me”
Stephanie W, Swansea


“Price and recommendation from Honest John, along with the awards you have won..............Very logical navigation...............A fine experience dealing with you”
Mark E, Southampton


“A fine service was provided.............Honest John award winners and their preferred supplier of GAP insurance products”
Bonnie C, Wrexham


“Information easy to follow...............Website simple to use.............Honest John have links to your website and you have won awards from them for service”
David B, High Wycombe


“Competitive quote from a trusted source..............Dealer quotation absolute extortion!...............Recently lost car through theft and had no GAP cover because I did not realise I could purchase a policy independent of the dealer.”
John T, Leeds


“Easy application and policy did the job...............PCP purchase so finance is a concern if the worst was to happen..............As Honest John recommends ALA it gave me confidence in your cover”
Lisa B, Dunstable


“Worried about accidents as it's a brand new car. Then again I've never crashed in 25 years, but you never know!..............I saw the Honest John link and got in touch............Very good website functions. Auto capitalization enabled (it really annoys me when lazy programmers don't do that)................I bought Excess insurance, so I got a bigger excess put on my regular insurance so it saves money on that”
Timothy R, London


“Peace of mind. I have a policy on my car which I bought from you previously.............Transaction was on telephone. Very easy. Top class service.................Endorsed by Honest John.............Recently a friend suffered quite a loss financially when his vehicle was stolen at only 16 weeks after purchase. That focused my mind on not forgetting to take GAP cover.”
Merrick S, High Wycombe


“I prefer to talk to someone so I rang your company and had excellent service. Your staff were very helpful.................You were recommended by Honest John and GAP insurance via the dealer was very expensive...............A car I owned was stolen and the insurance company gave me very little towards purchasing another car of like price. Since then I've always bought GAP insurance.”
Elizabeth B, Bridgnorth


“Recommended by Honest John and on Which?..............Much cheaper than my Jaguar dealer offer!..................A really easy purchase”
John T, Nottingham


“New car purchase and GAP insurance was recommended by a friend...................It was the Honest John website referral that led me to ALA. You have won awards from Honest John for your service”
Emma H, Orpington


“Honest John recommendation..................I found the whole procedure easy and would recommend”
Robert A, Aylesbury


“Best price and reputation................Endorsed by Honest John”
Andrew H, Northallerton


“Recommended GAP provider on Honest John as VW wanted an astronomical price!...................Easy to navigate around the site, although as I did this on a Sunday there was nobody to help with my query over the registered date. Confused over "first registered date". This could have been when first registered to me, but I actually chose the date first registered by supplier with DVLA.”
Ian T, Canterbury


“Honest Johns recommendation and I had used ALA before...................Clear and easy to use quote page..................Excellent process”
David M, Abingdon


“Clean, uncluttered site. Easy to navigate. A lot better than many....................You came recommended by trusted sources including Honest John whose website I read a lot...................Excellent service”
Jenny D, Rochester


“Value for money and recommendation from Honest John...............Very accessible information................Power selling by manufacturers is off putting - the regulations should ensure that they have to state others offer policies................Excellent except for definitions of products which I found hard to understand completely”
Peter C, Richmond


“Used you before - fortunately never had to make a claim but it is peace of mind in case someone runs into you...............You are Honest John's preferred supplier of GAP insurance.................Just peace of mind cover in case the worst happens as I do about 30,000 miles a year.”
Keith M, Lewes


“I trust Honest John's opinion on your company..............Easy and straight forward to use quote page................Very good and quick application”
Keith S, Pembroke Docks


“Recommended on the Honest John website.................The product descriptions were clear and easily understood.............As I had a policy already I called to move unused balance onto my new car”
Caroline W, Welling


“I obtained quotes from the top five companies in the 'Which?' list and chose ALA as you were able to answer all of my questions positively. The £187.20 for five years represents very good value at about a penny per day. Rather better than mobile insurance. Additionally the insurance was able to be purchased using AMEX without a surcharge....................Very clear and transparent information...............The online application is very good if you have had experience of GAP insurance. I suggest that you emphasise the one to one telephone service for the first time customer..................The car is question is a 9 year old BMW with 17700 miles since new. Due to its very good order it was unusually sold via the approved BMW Dealer used scheme. It is doubtful that my comprehensive insurance would reflect the true value if it should be regrettably deemed a total loss for whatever reason.”
Jill G, Abingdon


“Known company, industry recommendations and price match promise..................Excellent policy”
Gareth S, Ossett


“Value for money and trusted..............Excellent endorsement from Auto Trader”
Allan F, Wigan


“Easy to apply and the terms were made very clear on the website.................The Honest John recommendation helped me decide upon ALA”
Mohamedraza S, Harrow


“I use Honest John for advice - your GAP insurance policy was less than half the cost of the dealer one..................Good cover at a fair price”
Michael F, London


“Very clear policy information...................Products endorsed by Honest John with awards for the insurance broker”
Phillip E, Littlethorpe


“It was very much cheaper than the offer from the garage where I bought the car and endorsed by Honest John.................Very good service, thank you”
John T, Bridgwater


“Good value for the insurance offered and Honest John's recommendation was crucial.................I trust Honest John's opinion on ALA”
Susan S, Beaworthy


“Honest John recommendation, trusted..................Online purchase made very easily”
John O, Paisley


“Recommended by Honest John. Cheaper, more flexible, and better cover than that offered by dealer....................Pretty painless!...................I required clarification on the Vehicle Replacement Plus insurance to understand how this would be interpreted if the model I bought was replaced by a new version (already I would not be able to order the precise model I took delivery of as there have been changes, next year Land Rover will be bringing out a brand new Discovery model which will probably be significantly different so this is a very real scenario). I also took the opportunity to check what items need to be excluded from the invoice price. As a suggestion for improvement both these items could be covered in the description on the web site. However I was impressed by the helpfulness and courtesy of the person I spoke to (Lee).”
John H, Stowmarket


“Defaqto 5 star rating and Honest John recommendation gave me confidence in ALA.................Good experience as a first time customer”
Colin P, Newtownards


“Good price..................Very easy application................Clear and accessible terms and conditions..................Honest John's preferred supplier of GAP”
Margaret Q, Colchester


“Recommended on Honest John..............The website contained all the information - I chose to phone as I like to talk to someone to get all the information, Katie made it very simple and talked me through the whole concept/process..................It seems to me that everything I read online - customer reviews etc - bore true when I phoned ALA insurance.....................GAP is for peace of mind in respect of my son's new car purchase”
Shane K, Kirkwall


“Honest John approved provider of GAP.............Clear explanation of different types of GAP cover & so much better value/cheaper than the company I bought the car from..................Very informative website..................Quick, easy to use quote page”
Alison W, Loughborough


“Recommended by Honest John, straight forward chat with man on the phone, appears to represent good value compared with that offered by Mercedes Benz dealer.”
Angus S, Ashford


“Almost new car purchased on PCP finance so wanted to make sure I was covered in the event of an accident...............Straight forward application..................Great price via the Honest John site”
George B, Goole


“Easy to access information on the site.................Clear layman terms for the cover”
Brian C, Plymouth


“Katie was throughout was a delight to deal with, nothing was too much trouble, all in all first class....................Honest John highlighted your services due to your customer service..............On balance GAP insurance seems to be a sensible precaution on, what is to me, a large cost outlay for a car..................Very, very straightforward online process”
John T, Langport


“Excellent and charming telephone staff..................Honest John recommendation...................Very easy to apply”
Brian M, Brighton


“Dealer quoted me £299 for GAP - robbing sod!!! Got in touch with ALA and bought the same product for under £87................Honest John endorsed company, winner of awards.............My story is a warning to other car buyers - NOT to buy from a dealership!!!”
Linda H, Poulton-le-Fylde


“I've been invited to give some feedback about my dealings with ALA when taking out GAP insurance recently. I recently had my car written off - non-fault and the first claim of any significance in 30 years of driving. This prompted me to look into GAP insurance, as Audi were trying to sell it to me when purchasing a replacement car. After a bit of homework on Google, I realised both that GAP insurance is a variable area, where you need to read the small print, and also that main dealers tend to over-charge. I repeatedly came across the ALA website when looking for recommendations and decided to look into it further.................The 'small print' was very clear, and the quote was excellent value. The whole process was done online but I cannot fault it. While I hope I won't need to use this insurance, I now have peace of mind for the next 5 years (- and Audi only offered 3, which is pointless when I aim to keep the car for about 5 years). I was also impressed that the policy is transferable and that there are no additional charges. From what I have seen so far, this looks like an excellent service. I have already mentioned it to a couple of colleagues and family.”
Judith H, Warrington


“Reliable company with competitive pricing..................Easy thanks to well trained polite staff.................Backed by Honest John”
Charles M, Mexborough


“Recommendations and customer online reviews...............Very good website everything was clear to follow..............Highly Approved Trader on the Honest John website”
Susan B, Milton Keynes


“Good product at a good price...............user friendly interface....................Recommended by Honest John and award winners for service”
David F, Cirencester


“Clear and concise wording.................Highly recommended by the likes of Honest John etc as you won their award for service................First time buyer of a new car and wanted peace of mind”
Ayub C, Leicester


“ALA came up early in the online search and I recognised the Honest John endorsement...................Good, clear advice and excellent service.................Clear, speedy and straightforward throughout”
Jane C, Evesham


“Your agent was very good at handling my queries and taking the subsequent order...................Honest John recommendation......................I had this in place when I purchased another car some 2 years ago but through a dealer”
John N, Sturminster Newton


“I called and spoke to Jason for further advice/information. He was very helpful....................Recommended by Honest John who I trust..................Initially, GAP was suggested by car dealer. The company they were using was going to cost double your charge.”
Neil B, Golspie


“Easy to access terms and information online.......................Recommended by Honest John whose site I read a bit”
Stephen M, Whitchurch


“Recommend by several organisations including Honest John.................Very easy to complete details online.................Easy website to navigate”
John F, Lincoln


“Compared all offers on web and reviews of customers - ALA was clear winner.................Your company is affiliated with Honest John, whose column I read...........Completed by phone easy straightforward process, all details explained clearly.”
Graham W, Sheffield


“Both Lee and Katie I spoke to were very helpful, polite and listened to and answered my questions.....................Many very good reviews by individuals, also trusted companies like Honest John and Auto Trader......................No story to tell, just good protection”
Graham H, Harwich


“Peace of mind during period of PCP finance................Good reviews from all auto magazines and also Honest John...............Good add-ons but I decided not to go for them now...............Products described in plain English”
David H, Dunfermline


“Honest John referred to to ALA..............I read lots of reviews, which were very good, this is my second policy I have taken out with ALA..........................This time I took out the policy over the phone, the lady I was speaking to, was very helpful, she took her time to explain things with me, I didn't feel as if I was a nuisance a as I didn't quite understand between the two policies, I felt with her help I made the right choice.”
Caroline J, Bristol


“Seen reviews on a Mini forum also ALA quoted £110 - nearly £500 less for the same thing from dealer who quoted £600......................Very easy to use the website...............Honest John approved trader..................Very handy add-ons if required”
Alastair P, Reading


“Have used ALA in the past...................I called up for a quote and received a rebate from my old policy..................Everything was clear and OK..................I initially went with ALA because of your association with Honest John”
Jon W, Leicester


“I would like to comment on how pleased I have been with my purchase of GAP insurance from ALA, via the Honest John website. Firstly, the price of £117 for 3 years was significantly cheaper than what the franchised car dealers offer. Secondly, I had to make a minor amendment to my policy and Dawn Dowson was very efficient and polite in dealing with my query.
I will be recommending Honest John to my friends, family and colleagues.”

Steven N, Walsall


“Recommended on the Honest John website.................E-mailed Katie for advice regarding most suitable policy for my car. She replied with excellent, concise, easy to understand advice. Purchased policy. Very good experience from initial contact to purchasing policy”
David K, Manchester


“Honest John and Briskoda.net forums recommended you.....................With help from Jason everything was simple to understand as we are complete novices with PCP finance.....................Better to be safe than sorry!”
Stuart S, Mansfield


“The recommendation from Honest John led to my online purchase................I was first made aware of GAP cover by the main dealer but given an excessive quote. Found ALA online and decided it was money well spent.......................Saw ALA on Which? report & Honest John and the YouTube clips of MD.”
Duncan F, Caerphilly


“Very good adviser (Katie). Cheerful and efficient. ................Very easy to use and find information on the website. Perfect.....................Honest John recommendation........... Price promise met upon phone call”
Robert M, Cirencester


“Easy to quickly obtain a quote...................Website information clear to understand......................I went with ALA because of your affiliation with Honest John”
Brian L, Southend-on-Sea


“Spotted your details on Honest John.................I rang and spoke with Dawn, a most pleasant experience!.......................Unambiguous descriptions, good website, reassurance of the Defaqto and Honest John awards, and Yorkshire based!.........................The MD video is a big help.....................I have never had a write but would be very brassed off if I took a hit on this specified factory order vehicle.”
Ivan A, Market Harborough


“10/10! Dawn was fantastic and got me up and running quickly. I couldn't believe it!....Very easy to find all relevant information.”
Hannah M, Dursley


“Very good....covers shortfall in the value of vehicle in case I have an accident or it is stolen.”
Colin W, Hemel Hempstead


“Good value for money.....Found the application process easy to follow”
Susan H, Liverpool


“Honest John reputation, quality of terms.....Very easy”
Craig H, Leyburn


“Toyota quoted £299 for 3 years cover ALA price was £159 for 4 years!”
Marcus B, Grange-Over-Sands


“I can say the service I got from ALA when I claimed for my 2 Mercedes vans was second to none!!! My insurance is through AXA which is one of the biggest in its field but their service was a disgrace and ALA was 100% superior.

The girls who dealt with my claim were absolutely amazing so much so that since then I have purchased another 4 policies with yourself. I have also passed your company name on to many people.”

Mairi Anderson, Mika Logistics


“I had bought a fiat 500 from new 2 years ago, and got hit head on by an uninsured driver. My car was completely totalled, I'd lived at home to pay my car off, and for it to be a loss broke my heart! Luckily I'd taken out GAP insurance, which ensured I got my hard earned cash back for me to at least get back a car similar to my previous one. After seeing the benefits of GAP in action, almost all of my friends and family with new cars have ran to insurers to sort it. Guess it's the ripple effect, but it's seriously worth getting. take it from me, and my now cube-of-a-car!!”
Carlie Watson


“We were extremely happy with our GAP Insurance through ALA. We were in a head on collision with some cattle that had strayed onto the motorway at night, resulting in our car being written off or irreparable according to the insurance company. We receive fantastic service from ALA, our claim was settled very speedily and we didn't need to do any chasing for the claim to be settled, etc. The staff we dealt with at ALA were very polite, competent and dealt with us and our claim very professionally, efficiently and effectively.”
Linde


“I would like to say I had no problems claiming on my policy, and it was dealt with efficiently, which is more than I can say for the actual Insurance company!”
Graham Jones